Amazon advertising (PPC)

Amazon Advertising – Campaign Types

Utilizing Amazon Sponsored Product Ads is essential for directing traffic to enhance your brand’s visibility and to elevate the discoverability of your product listings within the Amazon ecosystem. With escalating competition on Amazon, directing precise traffic through Pay-Per-Click has become increasingly crucial. We specialize in assisting you in managing expenditure effectively while ensuring a healthy return on investment.

Amazon Advertising – Campaign Types

Utilizing Amazon Sponsored Product Ads is essential for directing traffic to enhance your brand’s visibility and to elevate the discoverability of your product listings within the Amazon ecosystem. With escalating competition on Amazon, directing precise traffic through Pay-Per-Click has become increasingly crucial. We specialize in assisting you in managing expenditure effectively while ensuring a healthy return on investment.

Automatic

Automatic campaigns rely on Amazon’s algorithm to gather keyword data. Then Amazon targets the most relevant terms relative to the product your advertising, based on the way the customer is shopping on Amazon. All manual campaigns should have an automatic campaign running in conjunction with the manual campaign but at a much lower bid amount. Automatic Amazon advertising campaigns are the only type that can target competitors ASINs and will run sponsored ads on a competitors listing if the algorithm deems it is relevant.

Manual

Manual Amazon advertising campaigns are created after an automatic campaign has been running and has established keywords that are driving clicks and conversions. Manual campaigns provide more control over the keyword level bid amount, and the Broad, Phrase, or Exact match of the desired keyword depending on the relevance.

Headline Search Ads (HSA)

Headline Search Ads are available with Amazon Brand Registry and are showcased at the top of the search results. When creating the headline search ad you have more control over the content and images being advertised. There is an option to send traffic to a landing page for selected products or to an Amazon Storefront made for your brand. Focus on using engaging messages to drive more attention to the ad.

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